You mean the excel "Print area" feature. Unfortunately, this isn't possible in html-to-xlsx recipe.

The excel advanced features need to be implemented using xlsx recipe helpers. You can look at the following example. Its post-processing already existing output from html-to-xlsx recipe and adding text rotation which is otherwise not possible.
https://playground.jsreport.net/w/anon/tWGz8qVs

I know such a solution is time-consuming. You will need to open desktop excel, create some print areas. Decompress the xlsx file and investigate how are the print areas represented in office xmls source. Then replicate the same using xlsx recipe helpers.